In May 2021, AFC was awarded a federal grant to create an Australian fashion certification label and campaign to drive demand for Australian brands nationally and internationally. Instantly recognizable, the Australian fashion label will drive industry growth, create more jobs and contribute more to the local economy, will be testament to Australia’s apparel and fashion industries Future.
The Australian Fashion Council (AFC), a not-for-profit organization for the fashion and textile industry in Australia, has recently launched labels for Australian fashion certified brands. For brands to be certified, they must demonstrate a contribution to jobs and the local economy and be Australian-made, owned and taxed.
Leila Naja Hibri, CEO of the Fashion Council of Australia, said, “More than just a label, this is an opportunity to showcase Australia’s best fashion talent. For example, when it comes to Italian fashion, we immediately picture a distinct brand of quality and luxury. In a similar way, we have now identified 4 key pillars that distinguish Australia’s fashion DNA: effortless style, raw nature, boundless optimism and fearless innovation. This together with the label will help us to clearly showcase the unique creativity and progressive social and environmental values of Australian fashion on the world catwalks. ”
“With women’s economic security now central and central to Australia’s policy agenda, and with women making up more than 77% of our industry workforce, the Clothing and textiles can play an important role in promoting gender equality in our country. This is a cause that is very close to my heart,” she added.
In addition to trademarks, AFC also released the EY ‘Fashion Evolution: From Farm to Industry’ report describing the extraordinary economic potential of the fashion and textile industries, with support from Afterpay.
The report is based on four key policies: driving the Fashion Australia campaign, building future manufacturing capacity, enhancing women’s economic security and building a viable and sustainable circular economy. .
Afterpay’s CEO, Anthony Eisen, The Australian fashion industry is an important creative and economic contributor to our nation. This is an industry that employs hundreds of thousands of people – many of them women – it builds our cultural identity, demonstrates our capacity to innovate and contributes to economic growth. broader. ”
Brands can register for the Australian Fashion trademark on australianfashion.org. The multi-channel campaign and consumer website will launch in August 2022 in Australia, followed by the UK in September 2022 with the goal of aligning with the UK-Australia Free Trade Agreement.
Fiber2 fashion news desk (HO)
