Adidas unveils new brand, just a day after Jenna Ortega was appointed ambassador

Good it quickly. Just a day after revealing Jenna Ortega as the face of a new brand to be revealed, adidas released the label. And it is especially important that it is more sporty than active sportswear.

It’s called Adidas Sportswear and “complements” the brand’s Original and Performance labels. The new line “aims to elevate the wearer’s everyday look through a range of new suits that utilize the latest performance technology to bring comfort and confidence to everyday life, just like as its performance collections have been with athletes for decades.”

Ortega, making her debut for the sports giant, topped the SS23 collection with the company calling her a “next-generation icon”.

Adidas says she is “a true reflection and champion of individualism and versatility – in keeping with what Adidas Sportswear has been designed to represent and symbolize in a way appropriate how the next generation emerges into the world”.

Launching with early access in the app on Thursday and more widely available from February 9, what does the new label include? “Sporty in nature, the collection offers performance-specific technologies through cuts, simple color schemes and stripped-down design details, with comfort running through the fabric, ” we said. “Coured to serve the next generation in multiple times, as they tackle the sports of life, each iconic piece can be remixed to create a unique look or still It’s a subtle but striking fit when worn as-is.”

Adidas added that Avryn and Tiro . shoes Suit takes center stage because of “the uniforms and on-site aesthetics are perfect for hanging out with friends, training or exploring the city for the weekend.”

The Tiro apparel collection reimagines the company’s sportswear silhouette with its deep football heritage. It “translates sporty design cues” specifically for the new brand. Leading the collection, the all-black ensemble – Tiro Suit Up Advanced – “remains sporty at its core but takes on a new identity, as the classic 3-Stripes offer top-of-the-line functionality while still maintaining it. minimalist look”.

And adding to the concept of the off-court/racing/sportswear collection, Adidas says: “With the ability to create a variety of fresh looks, Jenna Ortega remixes it by pairing it with shirt and tie for her on-set moments but then change it up with a gold sequined crop top for an evening out with friends.”

Meanwhile, the Avryn is made partly of recycled materials and also incorporates Boost and Bounce technology “in a new way to deliver comfort both inside and out”. The first release includes two color schemes, a two-tone black and deep gray with minimal red details, as well as an all-grey version with the signature black 3-stripes complete with purple accents, layers origami-inspired finish and an exaggerated heel.

The wider collection also features a silk-like striped Express Dress, which “has all the design elements of a wrap-style silhouette, remixed with comfortable, soft ribbed cuffs”. concert”.

Meanwhile, the comfortable-fit Express Jersey is inspired by the football aesthetic of the ’90s with a two-tone color scheme and off-white piping with the usual comfortable fit.

Finally, the sporty Coach Jacket comes in a classic monochrome color with an oversized silhouette and glossy fabric. It also features cuffed sleeves with 3-Stripes detail and an oversized collar.

The new brand’s senior designer Jasmin Bynoe said: “Professional mix of a sporty silhouette with fresh details, the Adidas Sportswear combines the latest Adidas performance technologies and Comfortable look to enhance the wearer’s everyday style. Offering a wide range of items that can be used as a blank canvas so that each wearer can pair and style as they see fit, we have paid great attention to the combination of cuts, trims, and seams. specific colors and minimalist design details, so that the collection is suitable for any occasion. What does the wearer’s day look like?

While Ortega is the star of the show, the launch support campaign “will also see a broader collective of Adidas partners come together to celebrate a mindset that prioritizes comfort and health.” strength of self-expression”. That means Premier League golden boot holder and music lover Son Heung-min, professional basketball player, off-court sketch enthusiast and self-care advocate Trae Young, Women’s Super League forward and nature lover Mary Fowler and “gamer and thrill-seeker” Carolina Voltan.