The collection showcases a wide variety of kurtas, bundis, sherwanis, bandhgalas, achkans, churidars, aligarhis and other garments, all handcrafted with attention to detail and design. According to the ABFRL press release, the range celebrates traditional crafts using a modern approach with fabrics ranging from silk, cotton to brocade. Accessories including a safe, shorts, brooches, square pockets, buttons, brooches, scarves, scarves and shoes are also available.
ABFRL’s ethnic men’s clothing brand Tasva and fashion designer Tarun Tahiliani have opened their first exclusive Tasva store in Dehradun, Uttarakhand. Located on Rajpur Road, the 3,376 square foot Tasva store with its stately façade and elegant interior offers high quality ethnic menswear for festivals and weddings.
The collection, embellished with Ikat prints, Benarasi and Chikankari motifs, explores pastels like mint green, ivory and salmon pink, as well as softer tones from gold to deep blue. and tropical shades.
The design and decor of the store is in line with Tahiliani’s ‘Modern India’ design ethos and reflects the fact that Indian consumers have evolved over the years and are now looking for more meanings and more expressive through their choices. The store combines luxurious materials such as wood, brass and old Rajasthani archives as a gateway to a new world of Indian apparel. Tasva’s flagship Dehradun store is designed with a modern perspective based on tradition.
“I have fond memories of my time at Doon Dehradun School, and I am delighted to have brought Tasva to the city. Tasva has been a longtime dream of mine, made possible through ABFRL. The name itself represents the best version of ourselves that we have worked hard to accomplish through the brand. I’ve long heard that ethnic wear is uncomfortable, and Tasva is an attempt to remedy that. We have designed garments that offer our consumer, the Indian man, a superbly made, internationally designed, comfortable, well cut Indian brand. with Tarun Tahiliani styling but capable of outright cost,” Tarun Tahiliani, design director, Indivinity Clothing, said in the release.
“We are delighted to open our flagship store in Dehradun. Exclusive brand store strategically located on Rajpur Road, easily accessible. With the opening of this store, we are on track to strengthen our presence in northern India. Tasva will transform the experience of wearing traditional and fusion Indian clothing into unprecedented style and comfort. We plan to expand our retail presence, bringing the brand to more cities, we have now forged a strong customer connection and a proven business model,” for know Sandeep Pal, CEO, Tasva.
The store was inaugurated by Abhinav Kumar, special chief secretary to the prime minister of Uttarakhand, in the presence of Tarun Tahiliani and Sandeep Pal.
Fiber2 fashion news desk (NB)