Fashion

ABFRL plans to open 50 American Eagle stores across India in 3 years



US-based jeans brand American Eagle has opened its first franchise store in Jaipur, Rajasthan under license from American Eagle Outfitters, Inc. for Aditya Birla Fashion and Retail Limited (ABFRL). This is the brand’s first premium store in India. With this launch, the brand plans to set up 50 stores in India in the next 3 years.

The Jaipur store spans 1,700 square feet and is spread over two floors.

US-based jeans brand American Eagle has opened its first franchise store in Jaipur, Rajasthan under license from American Eagle Outfitters, Inc. for Aditya Birla Fashion and Retail Limited (ABFRL). This is the brand’s first premium store in India. With this launch, the brand plans to set up 50 stores in India in the next 3 years.

The brand offers the latest trends in jeans, including offering extended sizes; Sizes vary, from 24-36 inches for women and 29-38 inches for men.

Some of this season’s favorites for men include the new Airflex + Skinny and 360 Slim, which offer constant flexibility and comfort. Additionally, plaid shirts, polo t-shirts and graphic logo t-shirts give men versatile clothing options. For women, selections include a range of stylish and comfortable jeans styles from Mom Straight to Super High-Waisted Flare, nicely paired with a range of new woven tops, laid-back graphics and children’s tees.

The new denim collection also features a ‘Real Good’ badge. This symbol indicates American Eagle products are made with the planet in mind and are manufactured using more sustainable techniques, in a facility that meets AEO Inc standards. on recycling and reducing water.

“American Eagle is an iconic global jeans brand and we believe a strong market like Jaipur offers tremendous potential. With stores across NCR, Hyderabad, Pune, Chandigarh, Chennai, Mumbai, Bangalore, Kolkata and now Jaipur, we have covered most of the major cities in the country. After building strong customer connections and a proven business model, we plan to open 50 more stores over the next three years with key franchisees to promote push the reach of the brand across the country,” Ashish Mukul, Head of Brand, American Eagle, Indiasaid in a statement.

New collection available at Jaipur store.

Fiber2 Fashion News Desk (KD)





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