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A Safe Space to Express, Share and Grow – Global Issues

Riya Sinha and Shraddha Varma, the co-founders of Fuzia have developed their online platform to promote health, well-being, educate and encourage audience diversity.
  • by Fairuz Ahmed (New York)
  • Joint press service

She said: “From an early age, a girl born into a middle class family or even a higher middle class is always reminded that we have to work harder to prove our worth. We are born with a weakness that we are not men.

Then there is the superficiality of “beautiful, fair-skinned, educated and accomplished.”

Despite the obstacles, Sheik succeeded. She runs an online store where clothes are tailored to a customer’s request. She partnered with a few influencers to help promote it.

She is taking advantage of the growing online marketplaces.

According to a study published by University of OmnimonsterOnline shopping is growing extremely fast and the global online shopping market will reach US$4 trillion by 2020. There will be 300 million won online shoppers in the United States alone by 2023, making up nearly 91% of the nation’s population.

But Americans aren’t the only ones shopping online. People all over the world understand the benefits. Based on Investigatethe countries with the top average eCommerce revenue per shopper are: US ($1,804), UK ($1,629), Sweden ($1,446), France ($1,228) Germany ($1,064) and Brazil ($350).

Thousands of shops and online stores are driven by demand and gain online traction from word of mouth and social-based forums.

Sheik and partner Jamila Begum from Bangladesh pull up their i-Pads to explain their efforts.

Begum said she is a single mother of five-year-old twin children.

“When I first came to the United States, I could not speak a word of English. I used to watch movies and try to read subtitles. Now seven years later, I speak fluently”.

“I started a whole new business and made enough money for the whole family. My ex-husband doesn’t pay a dime in child support, and I no longer worry about our future as I am now self-sufficient and selling clothes online. This opened up a whole new world for us.”

Begum and Seik are part of an online sales team that support and pitch each other’s ideas to capture new territories and launch new products worldwide. Their market is a niche, and they have adapted to that.

Begum says its support network includes 145 Facebook members.

“Influential marketing is key to our sales. Immigrants, religious minorities, and professional young women who want to shop for themselves and their families are our customers,” said Begum.

“Do you know how powerful it is to see black girls who look like us on Instagram, Facebook and other places with millions of followers? We now have a voice and an online presence opening the doors left and right. “

Their online forums are part of a growing social media phenomenon where websites and live forums cater to niche demographics and where people from different walks of life can can come together and form relationships. This removes barriers to entry, language gaps and geographical boundaries. Fuzia (https://www.fuzia.com) founded by Riya Sinha and Shraddha Varma, is one such foundation.

With a base of 5 million users, Fuzia has created a space where users can network, chat, share creativity and find work opportunities. This is a safe space for their community. They also ensure that profanity and hate speech are removed and that interactions, including from teenagers to seniors, are affirmative and positive.

Christina Desuza, lives in the United States, speaks three languages ​​and has cultural ties to Asia.

“On the Fuzia forums, I have the opportunity to talk to other teenagers and young adults from all over the world. We talk about relationships, our music, our studies, and our future,” she said. “I have matured a lot, and talking to different types of users from around the world has made me more tolerant of cultural differences and norms. It has also opened up new possibilities for me. I like it here, I feel free and always have something to read and a safe place to share. Here no one passes comments about my appearance and social status”.

Fuzia also acts as a virtual creative hub promoting supportive and inclusive communities, where all members, male, female and third gender, are accepted and encouraged to express their belief in the power of , their creativity and their inner potential. They thrive when it comes to other taboo topics. Emotional, mental, physical, and spiritual well-being are given their own space and users can voice their concerns. Community thrives on collaboration, sisterhood, support and learning. It is at the heart of the Fuzia philosophy, providing women and others with a safe online space, free from bullying, without judgment and without criticism.

Shraddha Varma, founder of Fuzia, says their initiatives are in line with the United Nations Sustainable Development Goals of ensuring good health, happiness, education for all and harmony. variety input. By taking advantage of the growing population of women using social networks for inspiration and knowledge, especially in the Indian subcontinent, Fuzia establishes workshops, support groups, live sessions , podcasts, etc.

Co-founder Riya Sinha says Fuzia is empowering. “It makes learning and skill development accessible to everyone. 2022 will be all about driving the game of empowerment by leveraging messages of learning, earning, and self-improvement. To make people feel encouraged to join our platform to enhance their personal and professional identity. We provide and nurture a non-judgmental socialization space. Having this in itself creates a space for sharing and growth. ”

  • This article is a sponsored feature.


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© Inter Press Service (2022) – All rights reservedOrigin: Inter Press Service

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