“We’re not trying to be directly part of that crypto wave,” said Google Cloud vice president Amit Zavery. . “We are providing the technology for companies to use and take advantage of the distributed nature of Web3 in their existing businesses and businesses.”
Zavery told staff in an email (viewed by CNBC) that the Web3 market “has demonstrated great potential with many customers asking us to increase support for Web3 and crypto-related technologies.”
This isn’t Google’s first foray into this space. In January, they announced the Digital Asset Group and said they would enables Google Cloud customers to make and receive cryptocurrency payments. In an earnings call next month, Alphabet CEO Sundar Pichai The Cloud unit is exploring support for blockchain projects.
According to Zavery, the new team will include employees already involved in Web3 projects at Google or at their time. He said Google could create a system that would allow other companies to make it easier for people to look at blockchain data. Zavery said Google’s tools will be compatible with other platforms like Amazon Web Services.
There is an element of irrationality here. The core goal of the Web3 movement is to make the web decentralized and shift power away from big companies like Google, Amazon, and Meta. However, Web3 developers need to host their apps and services somewhere, and Google wants to be their first choice.
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