‘Big feature’ of iPhone 16 series is promoted by Apple boss, big investment to launch at the right time
Apple has announced its third fiscal quarter results for the year, posting $85.78 billion in revenue and a 5% increase in sales from April to June. The company’s executives are aiming for more growth in the future. This is why Apple CEO Tim Cook revealed that the tech giant is allocating more funds to prepare for the launch of Apple Intelligence in September this year. For those who don’t know, analysts believe that Apple Intelligence will be the ‘biggest’ feature in the iPhone 16 series and it will bring a sales boost.
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Apple Bets Big on AI Features
Apple Intelligence was announced at WWDC2024 this year and is expected to launch alongside iOS 18 for eligible iPhones. While the iOS 18 beta update has been released to the public, it does not include Apple Intelligence features. Developers have discovered some AI features in the iOS 18.1 beta, suggesting that the iPhone 16 may not have Apple Intelligence in September.
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While speaking to CNBC, Apple CEO Cook talked about the company’s efforts in the field of AI and he hopes that Apple’s new project in the field of AI will lead to sales growth. To bring AI features to the iPhone 16 series, Apple has increased its budget allocation and devoted more resources to building Apple Intelligence.
“What we did was move a lot of people who were doing other things into the AI department,” Cook said.
“From a data center perspective, as you know, we have a hybrid approach. So we both have our own approach and we partner with everyone. And so the capex will be in the partners’ finances and we will pay the cost.”
“Certainly our business results this quarter are a year-over-year increase in the amount of money we spend on AI and intelligence at Apple,” Cook added.
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Apple’s AI features will be available for free on the latest versions of iOS 18 and macOS 15. They only work on the latest Apple devices, such as the M1 and newer versions of iPads, Macs, and the iPhone 15 Pro. There’s no doubt that the upcoming iPhone 16 models, which are yet to be released this September, will also come with the new AI features, encouraging a large number of people to buy the new smartphones.
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