More and more businesses are switching video content to support internal and external communications, simplify employee onboarding, and increase engagement with instructional content. Artificial intelligence (AI) company Synthesia may have the next tool for the boom.
After the company launched the new product line in April Expressive AI avatars — displays expressions, body language, and voice based on scripts users upload — Synthesia is now expanding its offerings. On Monday, the company launched Synthesia 2.0, a comprehensive AI video creation platform for businesses.
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According to the platform, it aims to “reinvent every aspect of the video production and distribution process” with tools to create AI-generated videos at scale. Press Release.
“It’s no longer just about providing a tool for people to make AI video presentations,” Alexandru Voica, head of policy and corporate relations at Synthesia, told ZDNET. It’s about thinking about how we can help these businesses overcome these challenges.”
Below are some key features of Synthesia 2.0.
Personal AI avatar
In Synthesia 2.0, users can create their avatars in two ways: visit the studio and film their own footage using HD camera or by filming at home on their phone or webcam. The new avatars will feature improved lip sync and natural-sounding voices. The new avatar will also allow users to duplicate their voice in over 30 languages.
AI video assistant
Synthesia’s AI video assistant can already assist with script writing. Users choose a template, write a prompt, and upload any documents they have for context. They can also specify tone, length, and preferred audience. AI Video Assistant will then create a draft of the video.
Starting next month with version 2.0, AI Video Assistant will build branding elements such as fonts, logos, and colors into each video to ensure continuity throughout the content. The assistant will also be able to create videos in bulk. Users will select a template and connect their knowledge base, such as a set of help center articles, and the assistant will create a collection of videos.
AI Screen Recorder
This new feature creates seamless videos from screen recordings, automating the editing process with intuitive support. The feature aims to streamline the steps of creating tutorial videos with screen-recorded content, which often means switching between several apps. In version 2.0, “once recording is complete, the video will be available for editing immediately, with transcribed voiceover, perfect match to screenshots, and an automatic zoom effect to tap strong key actions,” the release explains. Users can also add their avatar to the video.
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AI-powered tools like these can save teams time. According to the press release, “9 out of 10 people can create their first video in less than 10 minutes with no prior experience.” The AI screen recorder will launch in the next few months, although Synthesia did not specify exactly when.
Personalized video player
Synthesia is building personalized video viewing software with more advanced translation capabilities. Currently, Synthesia allows users to automatically translate their videos into over 120 languages; 2.0 upgrades this feature and eases file management by using source files to keep other language versions up to date. If users need to update the original video, Synthesia will automatically update other language versions for consistency without creating multiple files.
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Another feature is a video player that has an interactive and personalized real-time viewing experience. Starting next month, users can share their videos via Synthesia’s player and they will automatically play in the viewer’s language.
The company also teased future releases, including its next generation. AI avatar. Later this year, Avatars will have full bodies and hands that they can use to express themselves. “They will be able to have their own personalities and tell engaging stories using the full range of body language that humans can,” the press release said.
If you’re wondering whether using synthetic avatars in your content is effective, research found them as engaging as presenters — until participants started seeing them as created by AI.
Also launching later this year will be interactive features in Synthesia’s video player, including “clickable hotspots, embedded forms, quizzes, and personalized calls to action,” the newspaper stated clearly.
Safety
In keeping with Synthesia’s safety and privacy principles, the company emphasized continuous improvements with the launch of version 2.0. According to the press release, the company is receiving ISO/IEC 42001 certification“the world’s first standard for AI governance, providing a structured way to manage the risks and opportunities associated with AI, while balancing innovation with governance.”
