Meta Platforms, the parent company of Facebook and Instagram, said Tuesday that it is expanding its suite of general AI advertising products to offer tools that can automatically create image variations and overlay text. above them.
The tool will launch in beta without the watermark the social media company is applying to all images generated by the assistant, executives said in a press conference. Meta AI is aimed at users, which is advertised as an important safety feature.
John Hegeman, Meta’s head of monetization, said the company is still working on how labels for ads will work and will share guidelines by the time the tool launches globally, with Probably around the end of this year.
The announcement comes as Meta is pumping billions of dollars into building and supporting its generative AI models, while also trying to convince advertisers that they can make more money with how to automate work related to the creative aspects of their campaigns.
Digital advertising giant Google announced a similar expansion of its AI advertising tools in February. Google said ads created with its tools will be labeled using SynthID watermark technology Developed by their AI research lab, DeepMind.
With Meta’s image creation tool, advertisers will be able to upload their product images and create other versions of those images, for example by adjusting the product’s orientation or displaying it to different users. people use them in different settings.
It is also expanding its text generation services for headlines and key selling points, and adding the ability to overlay text directly onto generated images.
In the coming months, the company will add an option for advertisers to enter text prompts that can be used to adjust image variations.
Like previous advanced AI tools, advertisers running campaigns in regulated industries like politics will be banned from using the product.
Advertisers have rushed to adopt AI advertising tools that automate the placement of their campaigns in front of different user groups, but are generally more hesitant about newer synthetic AI tools .
Some brands have expressed reservations about how tech companies will use any images they upload to improve their models, wary that their logos or other intellectual property could be exported. appear in images created by others.
(Reporting by Katie Paul, Editing by Nick Zieminski)
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