Instagram users may soon lose their favorite filters as Meta prepares for big change

News7f 3 weeks ago

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Instagram users may soon lose their favorite filters as Meta prepares for big change

Are you a Instagram Users swear by fancy third-party face filters and AR effects? Well, bad news for you: Meta is removing them from its platforms, including Instagram, Facebookand even Messenger. It will also remove the third-party Meta Spark tools used to create them. Meanwhile, Meta’s internal AR effects will continue to be available to users across apps.

Meta AR Filters: Why Were They Removed?

Meta didn’t provide a specific reason, but the company said the decision was part of a “larger effort to prioritize products” that it believes best meet users’ needs. That said, removing AR filters from the platform means Meta won’t be competing with the likes of Snapchat when it comes to face filters.

However, creators using the Meta Spark platform will not be happy, especially considering the fact that Meta is taking away their business potential. We have seen Meta Spark being used by creators to come up with marketing ideas for brands, interactive games, etc. Many designers actually design filters for brands as their main job, so this will definitely hurt them in the future.

When will Meta shut down the Spark AR filter?

Meta notes in it blog post that support for third-party content and tools on Spark will end on January 14, 2025. However, if you have used any third-party filters to create content on the Meta platform in the past, that content will not be affected by this change and will continue to be maintained.

Additionally, Meta is urging creators who have created AR effects and filters to save their project files, assets, and demo videos before the end of support date, which is January 14, 2025. Meta also said that if users need to showcase the AR effects they’ve built, they’ll need to do so using a portfolio on an external website.