Fashion

61% of Gen Z think the fashion industry ignores minorities:


A report says Nike, Old Navy and ASOS are among the leading brands in challenging gender stereotypes and being more inclusive. 61% of Gen Z think that the mainstream fashion industry despises minorities, including non-binary and transgender people, with 87% actually believing that gender equality and better inclusion are needed in this era. Page.

The UK-based UNiDAYS student interest network Generation Z Fashion Report featured more than 4,000 Generation Z students in the UNiDAYS dashboard, and analyzed their perceptions of clothing. clothing and gender marketing.

With a few exceptions, the consensus is that brands can do more to achieve uniformity in their campaigns, believing that ‘style should have no gender’ (61%). When it comes to marketing, only 31% of Generation Z in the UK feel that brands are doing the right thing when it comes to inclusive and diverse gender representation.

A report says Nike, Old Navy and ASOS are among the leading brands in challenging gender stereotypes and being more inclusive. 61% of Gen Z think that the mainstream fashion industry despises minorities, including non-binary and transgender people, with 87% actually believing that gender equality and better inclusion are needed in this era. Page.

26% of Gen Z believe that product labeling by gender is not inclusive.

As for the brands that are alleged to have done it wrong, more than half of Generation Z in the UK (56%) said they were perceived as ‘tokenistic’, with half (51%) believing that the brands did not. do enough to support broader inclusive initiatives.

Thirty-eight percent want them to better support an organization that benefits non-binary individuals, and 45 percent say they should market gender-neutral clothing more clearly.

Nearly two-thirds (65%) of Gen Z feel that brands can improve the online retail experience by providing the option for shoppers to search ‘gender-neutral’ ranges online. route, instead of being used to search the ‘men’ or ‘women’ scope in the first place.

In fact, 46% of UK students want to see a wider range of products from fashion brands.

Fiber2 Fashion News Desk (DS)





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