If you’ve ever wandered London’s busiest shopping streets or shopped in one of Spain’s great cities, you’ve probably heard of Massimo Dutti. The brand, on the other hand, remains relatively on the radar, despite opening its first UK store in 2002. Owned by the same company as Zara, it somewhat resembles a sister brand. Big brother for popular street hero. At Massimo you will find more premium designs, better quality and yes, higher prices. But the offering, while still following a relatively fast fashion cycle, feels entirely more timeless. In fact, I still have Massimo Dutti’s favorites in the closet I bought on vacation in Marbella ten years ago.
As a London-based hairstylist with a vintage (meaning: expensive) taste, I’ve had an eye for Massimo Dutti for ages, but by 2023, my love for look-alike items The brand’s designers have reached the point of obsession. As fashion editor at Who What Wear, you might imagine we see a lot of big brands in our workday, but Massimo’s new entry is the one I religiously check out. .
Perhaps the recent irritation I’m interested in has to do with the rise in popularity of “quiet luxury” – a trend that runs counter to essentially an appreciation of chic minimalism. (which I’ve been a fan of for a lot longer than this viral style). moment). With so many glossy images like this going around, of celebrities (Sofia Richie, we see you) as well as fashionistas, mostly revolving around high-end luxury goods, I did a review. renovate Massimo Dutti and buy these items more affordable .