According to the National Coffee Association, out-of-home coffee drinking has recovered to pre-pandemic levels as consumers return to stores and offices.
The NCA said in its National Coffee Data Trends that more than a third of consumers who drank coffee “yesterday” drank it outside their place of residence. report. This is the highest level since January 2020.
Out-of-home coffee consumption — including ready-to-drink coffee consumed at work, in stores, and on the go — has taken a hit since the pandemic, in part due to the shift to remote work. Daily U.S. coffee consumption, which remains at nearly highest in over 20 yearsThe majority of coffee drinkers consumed it at home. The NCA said more than 80% of people who drank coffee in the past day consumed the beverage at home.
The resurgence of coffee drinking outside the home comes even as a cup of coffee becomes more expensive. The future of arabica beans, the premium variety favored by Starbucks The company and most specialty stores, achieve a 13-year high this week
Some coffee chains are doubling down on efforts to bring consumers back. Starbucks, struggling with slumping sales, is concentrate about making the chain’s cafes “inviting places to linger” again, according to new CEO Brian Niccol.
(Update on Starbucks’ efforts at the end.)
