Meta blocks celebrity ads and makes recovering lost accounts easier with facial recognition technology
We’ve all seen how artificial intelligenceCreative AI, in particular, can be abused for malicious purposes, such as creating ‘celebrity bait’ ads. These advertisements use images of celebrities and public figures to deceive unsuspecting individuals into believing that the advertisements are actually endorsed by the celebrities, increasing their credibility and likelihood. fall into scam.
Currently, Metaone of the major advertising platforms, is taking a stance against these celebrity ads using its facial recognition technology. This system will help identify such fraudulent ads and also enable faster account recovery for users affected by scams.
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Fighting Celeb-Bait Ads: How Does It Work?
Meta explains that its ad review system relies on automated technology and machine learning to review millions of ads submitted across its platforms. However, Meta is now stepping up its efforts by integrating facial recognition technology. The technology compares faces in ads with profile pictures of potentially impersonated public figures on Facebook and Instagram. If a match is found and the ad is confirmed to be fraudulent, the ad will be blocked immediately.
Meta reports that early testing of this feature has yielded promising results and that testing and the effectiveness of the system have been further enhanced by this technology. Meta is also working to identify fake accounts impersonating public figures, which often promote investment programs or request personal information in exchange for fake gifts. With facial recognition, these accounts can now be identified and handled more effectively.
Help people recover compromised accounts
In addition to combating celebrity-baiting ads, Meta is introducing new measures to help users recover their accounts. Typically, users lose access to their accounts when they forget their passwords or are tricked by scammers into revealing sensitive information. This can result in the loss of years worth of posts, personal information, etc
Meta users can verify their identity by submitting an official government ID or certificate with their name on it, but for now, Meta is testing a “selfie video” feature to help users regain access. Access compromised accounts. This works by asking users to submit a selfie video that Meta compares using facial recognition technology to the profile photo of the account they’re trying to recover.
Meta assures users that uploaded selfie videos are encrypted and stored securely. It won’t show up on their profile or be accessible to others. Furthermore, Meta automatically deletes all face data after the comparison process, regardless of whether a match is found or not.
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